What We Do

The Canadian Motorcycle Tourism Association was founded to address the gaps in the education of the travel, tourism and hospitality industries as to who motorcyclists really are and what ammenities and supports they are looking for as a tourist.

Often times, motorcyclists face barriers in the travel, tourism and hospitality industries, be it from campground operators that think that motorcycles are too noisy, to those in food and beverage that are uncertain about motorcycle gear & patches and what they mean.

We place a big emphasis on educating others about motorcycling veterans.

  • Many veterans who ride, do so because of operational stress injuries like PTSD. 
  • Those with PTSD enjoy some relief from this injury because of the focus that is required to ride a motorcycle. 
  • Those with PTSD do not always react to situations the way one would expect them to.
  • Many veterans ride with motorcycle clubs that wear three piece patches. Their patches can be a point of contention and consternation for those in the food and beverage industries.

Many times uncertainty and or lack of knowledge on how to deal with a visitor manifests itself as unpleasant customer service experiences. 

Our goals are to:

  • Help educate those who wish to learn more about motorcyclists as tourists and citizens
  • Help to grow the sport of motorcycling and the tourism offerings for motorcyclists of all walks.
  • Help improve the quality of customer service for all tourists, riders and non riders, veteran and non veteran.
  • Create tourism venues that provide a natural place for motorcyclists, veterans and civilians to come together.

We do that through:

  • Whitepapers and reports on Motorcycling in Canada and the USA (every 18 months or so we amass the most current statistics on who motorcyclists are, their age ranges, their spending habits and their travel habits.
  • Educational platforms like Learn2 that allow us to deliver courses on customer service and what it means to be rider friendly.
  • Manuals like our "Motorcycle Events Planning Guide".
  • The creation of attractions like Wayside Fallen Riders Memorial Park and Veterans Memorial Gardens
  • The creation of large road Side attractions like our miniature St Louis Peace Arch.
  • The creation of webinars on a wide variety of topics.
  • The creation of programs geared towards our youth.